*Photos from Upstate Women's Show
Women’s Show Attendees - A Powerful Consumer Segment
For three days in February, the Columbia Metropolitan Convention Center will be packed with Midlands women in quest of useful information, retail therapy and fun at the Columbia Women’s Show.
This inaugural event will offer dozens of seminars and hands-on workshops on topics ranging from health to entertaining, plus fashion shows, dance lessons and cooking demonstrations. Attendees will also be able to “shop ‘til they drop” at vendor booths offering everything from clothing and jewelry to home improvement products and crafts.
Research shows that women make 85% of all buying decisions for themselves and their families. By becoming an exhibitor at the Columbia Women’s Show, your company has a unique opportunity to target, interact with and impact this powerful female consumer segment.
Women are key decision-makers:
Women make the decisions on 85% of all consumer purchases, spending about $5 trillion annually in the US. Female decisions by category represent:
- 91% of new homes
- 66% of PCs
- 92% of vacations
- 80% of health care
- 65% of new cars
- 89% of bank accounts
- 93% of food
- 93 % OTC drugs
Source: Mindshare/Ogilvy & Mather
Consumer shows influence women buyers:
- 7 out of 10 attendees plan to buy one or more products they saw at the show
- 72% say the show influenced their buying decisions
- 87% of attendees will share information obtained at the how with others
- 64% of attendees tell at least six other people about the event
Source: JBM & Associates’ On-Site Surveys
Who Should Exhibit?
Any business which offers products or services of interest to women, including:
- Arts & Crafts
- Books & Publications
- Business & Finance
- Education & Self-Improvement
- Entertainment
- Family Living (kids, parenting, pets)
- Fashion & Beauty
- Food & Wine
- Health & Wellness
- Hobbies, Gifts & Accessories
- Home Décor & Gardening
- Home Improvement
- Real Estate
- Recreation, Travel & Escape
- Technology
Exhibitor Benefits:
- Assigned display space at the biggest and most exciting women’s event in the Columbia area
- Exposure to thousands of affluent, upscale female consumers
- Opportunity to demonstrate and sell products and services to a highly targeted audience
- Listing in the official Columbia Women’s Show program, which will be inserted in The State newspaper prior to the event and distributed to all attendees at the gate
- Listing on the show website, http://www.columbiawomensshow.com, with a hyperlink to exhibitor’s website
- Opportunity to sponsor a special feature of the show
- Booth includes 8' back drape, 3’ side drape and company ID sign
- Four complimentary passes to the show and the opportunity to purchase additional discounted tickets
- Exhibitor ID badges
Intense Marketing Planned To Attract Women Consumers
JBM & Associates has more than 20 years of event management experience, with an emphasis on consumer show production. We have a proven track record of planning and implementing highly effective marketing and promotional strategies.
Our marketing plan for the Columbia Women’s Show is an extensive, multi-media marketing campaign which includes:
- Direct mail
- Outdoor advertising
- Television
- Radio
- Newspaper and other print advertising
- Show program which will be inserted in The State newspaper and distributed to all attendees
- Other print collateral such as postcards and posters
- Public relations
- E-communications
- Social networking
We also form partnerships with local media to create promotions which call attention to our shows and raise money and awareness for area charities.
Our goals are to attract an exceptional female audience to the Columbia Women’s Show and to provide a strong return on investment for our sponsors.
Space Locations and Rates:
10’ x 10’ booth: $595
10’ x 10’ corner booth: $695
To reserve a booth, contact Jennifer Minnich at Jen@JBMShows.com or call 864-250-9713 for pricing, sizes and locations.
*Artist and non-profit rates are available.
Exhibitors may select their spaces from the show floor plan. (http://columbiawomensshow.com/floorplan.pdf) and indicate their top four preferences on their exhibitor application forms. (http://columbiawomensshow.com/CWS_Application_2011.pdf) Spaces are assigned on a first-come basis. Every effort will be made to accommodate preferences but location is not guaranteed.
Exhibitor kits with forms for ordering electricity, additional décor and other amenities will be sent out about six weeks before the show.
For additional information on exhibiting at the Columbia Women’s Show, contact Sales Manager Chelsea McKie at Chelsea@jbmshows.com or call 864-250-9713.
Exhibitor Resources