Exhibitor Information
If there’s one event Savannah-area boaters set their courses for each year, it’s the Savannah Boat & Outdoor Show. The show, now in its 10th year, attracts thousands of current and would-be boat owners and outdoor enthusiasts with its extensive displays of the latest in watercraft lines, marine equipment, accessories and services. Live music, fishing clinics and simulations, pirate performances, kids’ activities and great food make this a family-friendly event.
The show also offers a strategic marketing opportunity for your business to interact face-to-face with this upscale, affluent male audience.
Boat and Outdoor Show Attendees - An Affluent, Attentive Audience
These are the consumers who will fill the Savannah Area International Trade & Convention Center for the annual Savannah Boat & Outdoor Show March 1-3, 2013.
Here’s a quick snapshot of the boat show audience:- 48% have annual household incomes of $91,000 or more
- 71% have household incomes over $60,000
- 60% are married
- 21% are aged 33-43; 31% are 44-54
- 70% are current boat owners
Source: JBM & Associates’ On-Site Surveys
Because the Savannah Boat & Outdoor Show takes place in March, just prior to the start of the boating season, attendees use it as an opportunity to plan their warm-weather activities and upgrade their boats and other outdoor equipment.
Most come to the show with their families or friends and spend the entire day looking at the new models, shopping for boats and accessories, watching demonstrations, participating in workshops, talking with vendors, and enjoying the camaraderie with fellow outdoors fans.
It’s the perfect time and place to showcase what you have to offer – and to sell to consumers who are ready to buy.
The Savannah Boat & Outdoor Show – it’s where Savannah's outdoor recreation season begins.
Who Should Exhibit?
Any business which sells products or services related to boating, fishing and other outdoor activities, including:- ATVs
- Boat and outdoor apparel and accessories
- Boat dealers
- Boat engines
- Boat hitches and trailers
- Boating insurance
- Boat lift, gangway and dock companies
- Boat repair services
- Boat trailers
- Boating publications
- Camping equipment and supplies
- Financial services
- Hunting and fishing clubs
- Hunting equipment and supplies
- Jet skis
- Marinas and boatyards
- Marine contractors
- Nautical art and decor
- Waterside vacations
Exhibitor Benefits:
- Assigned display space at the biggest boat and outdoor show and in the Savannah/Hilton Head area
- Exposure to thousands of boating and outdoor enthusiasts
- Opportunity to demonstrate and sell products and services to a highly targeted audience
- Listing in the official Savannah Boat & Outdoor Show program, which will be distributed at the gate and delivered inside a publication prior to the show
- Listing on the show website (http://savannahboatandoutdoorshow.com) with a hyperlink to exhibitor’s website
- Opportunity to sponsor a special feature of the show
- Opportunity for advertising through a video loop at the show
- 6’ table, 2 chairs, ID sign and wastebasket
- Six exhibitor ID badges
Major Multi-media Marketing Blitz to Target Boating and Outdoor Enthusiasts
JBM & Associates, producer of the Savannah Boat & Outdoor Show, has more than 20 years of event management experience, with an emphasis on consumer shows. We have a proven track record of planning and implementing highly effective marketing and promotional strategies, which we will put into action to fill the Savannah Area International Trade & Convention Center with your potential customers.
Our promotional plan for the Savannah Boat & Outdoor Show is an extensive, multi-media marketing campaign which includes:
- Show program which will be inserted in a publication prior to the event, and distributed to all attendees at the gate
- Television
- Radio
- Newspaper and other print advertising
- Direct mail
- Outdoor advertising
- Other print collateral such as postcards and posters
- Public relations
- E-communications
- Social networking
We encourage our exhibitors to offer demonstrations, contests, giveaways and other interactive activities which will attract attendees to their booths, help sell their products and create an exciting show experience.
For even greater exposure, exhibitors have the opportunity to sponsor special activities and dedicated areas throughout the show, including the Coastal Fishing Show, our fishing seminars and the exhibitor dinner.
JBM & Associates has formed partnerships with local media to create promotions which call attention to our shows and raise money and awareness for area charities.
Our goals are to attract an exceptional, boat-loving audience to the Savannah Boat & Outdoor Show and to provide a strong return on investment for our exhibitors.
Space Locations and Rates:
10’ x 10’ Convention Center booth space: $650
10’ x 10’ Convention Center corner booth space: $695
10’ x 10’ Convention Center lobby booth space: $695
Convention Center bulk space (above 4 booths): $2.25/sq. ft.
In-water dock space (Length x beam): $2.25/sq. ft.
Bulk land space: $1.90/sq. ft.
Exhibitors may select their spaces from the show floor plan. (Floor Plan Coming Soon) and indicate their top four preferences on their exhibitor application forms (http://www.savannahboatandoutdoorshow.com/Application.pdf). Spaces are assigned on a first-come basis. Every effort will be made to accommodate preferences but location is not guaranteed.
Exhibitor kits with forms for ordering electricity, additional décor and other amenities will be sent out about six weeks before the show.
For additional information on exhibiting at the 2013 Savannah Boat & Outdoor Show, contact JBM & Associates Sales Manager Jennifer Minnich at Jen@JBMShows.com or call 864-250-9713.
For information on bulk space at The Savannah Boat & Outdoor Show, contact Sales Manager Chelsea McKie at Chelsea@jbmshows.com or call 864-250-9713.Exhibitor Resources
ApplicationFloor Plan (Coming Soon)
Travel