Spice of Life Audience into Health, Wellness, and Green Living
The Spice of Life Food & Fitness Fest has all the ingredients needed for a healthy, happy and rewarding lifestyle, from celebrity cooking demonstrations and innovative entertaining ideas to expert advice on wellness and green living. Designed to be both educational and entertaining, the festival features dedicated stages focused on such lifestyle topics as cooking, entertaining, fitness and green living. VIP guest speakers, hands-on workshops, and hundreds of vendors make this show an engaging, interactive experience.
Tap into this vibrant, contemporary lifestyle market by becoming a Spice of Life exhibitor. You’ll be able to meet potential customers face-to-face, tell them what you have to offer, demonstrate and even sell your products.
More than 5,000 visitors are expected to attend the 2nd Annual Spice of Life Food & Fitness Fest, looking for ways to improve their health, lifestyles and their environment.
These are consumers who want to stay active, eat well and lead an overall healthy lifestyle. They are interested in preparing nourishing but interesting meals, entertaining their friends in unique and delightful ways, and experiencing the best that life has to offer.
The Spice of Life audience is comprised of men and women, families and singles, of all ages. They are there to learn, listen, try, taste and shop!
Consumer show research documents that:
- 7 out of 10 attendees plan to buy one or more products they saw at the show
- 72% say the show influenced their buying decisions
- 87% of attendees will share information obtained at the how with others
- 64% of attendees tell at least six other people about the event
Source: JBM & Associates’ On-Site Surveys
Who Should Exhibit?
Any business which sells products or services related to cooking, entertaining, home décor, health or self-improvement, including:- Appliances
- Arts, Crafts & Hobbies
- Beverages
- Beauty Products & Services
- Books & Magazines
- Caterers
- Dieticians
- Entertainment
- Fashion & Accessories
- Fitness Centers
- Financial Planning
- Fitness & Recreation
- Food & Wine
- Gardening
- Gifts
- Health Services
- Home Décor
- Kitchen Designers
- Organic Farmers
- Party Planners & Supplies
- Personal Chefs
- Physicians
- Recreation
- Specialty Food Companies
- Travel
- Wellness & Life Coaches
Exhibitor Benefits:
- Assigned display space at a unique and dynamic consumer event
- Exposure to a qualified audience of 5,000-6,000 Upstate consumers who share an interest in health, wellness and green living.
- Opportunity to demonstrate and sell products and services to a highly targeted audience
- Listing in the official Spice of Life Food & Fitness Fest program, which will be inserted in the Greenville and the Spartanburg Journal prior to the event and distributed to all attendees at the gate
- Listing on the show website, http://www.SpiceofLifeFest.com, with a hyperlink to exhibitor’s website
- Booth includes 8' back drape, 3’ side drape and company ID sign
- Four complimentary passes to the festival and the opportunity to purchase additional discounted tickets
- Exhibitor ID badges
Extensive Multimedia Marketing in Place to Fill Convention Center for Spice of Life Food & Fitness Fest
JBM & Associates, producer of the Spice of Life Food & Fitness Fest, has more than 20 years of event management experience, with an emphasis on consumer shows. We have a proven track record of planning and implementing highly effective marketing and promotional strategies, which we will put into action to fill the TD Convention Center with your potential customers.
Our promotional plan for the Spice of Life Food & Fitness Fest is an extensive, multi-media marketing campaign which includes:
- Print advertising plus the official festival program, which will be inserted in a publication prior to the event, as well as distributed to attendees as they arrive at the show
- Television
- Radio
- Newspaper and other print advertising
- Direct mail
- Outdoor advertising
- Other print collateral such as postcards and posters
- Public relations
- E-mail blasts
- Social networking
Healthy cooking lessons, hands-on workshops, seminars and demonstrations and other interactive features will draw men, women and children to attend the Spice of Life Food & Fitness Fest. Everyone will be able to shop, learn and have fun all day. Specific highlights will include:
- Celebrity chef cooking demonstrations & lessons
- Hands-on home entertaining workshops
- Green living workshops and seminars
- Health, nutrition and wellness advice from industry experts
- Fitness classes and demonstrations
- Tasting Garden with specialty food and beverage samples
JBM & Associates has formed partnerships with local media to create promotions which call attention to our events and raise money and awareness for area charities.
We encourage our exhibitors to offer demonstrations, contests, giveaways and other interactive activities which will attract attendees to their booths, help sell their products and create an exciting show experience.
Our goals are to attract a qualified audience of both male and female consumers to the Spice of Life Food & Fitness Fest and to provide a strong return on investment for our exhibitors.
Space Locations and Rates:
10’ x 10’ booth: $395
To reserve multiple booths, contact Jennifer Minnich at Jen@JBMShows.com or call 864-250-9713 for pricing, sizes and locations.
*Artist and non-profit rates are available.
Exhibitors may select their spaces from the show floor plan. (http://www.spiceoflifefest.com/floorplan.pdf) and indicate their top four preferences on their exhibitor application forms. (http://upstatespiceoflifeshow.com/application.pdf) Spaces are assigned on a first-come basis. Every effort will be made to accommodate preferences but location is not guaranteed.
Exhibitor kits with forms for ordering electricity, additional décor and other amenities will be sent out about six weeks before the show.
For additional information on exhibiting at the Spice of Life Food & Fitness Fest, contact Sales Manager Chelsea McKie at Chelsea@jbmshows.com or call 864-250-9713.
Exhibitor Resources