Women’s Show Attendees - a Powerful Consumer Segment
More than 8,000 upscale female consumers are expected to converge on the TD Convention Center for three days packed with information and entertainment targeted directly to them at the fifth annual Upstate Women’s Show.
This highly interactive and entertaining event offers cooking demonstrations, dance and fitness routines, arts, comedy and fashion shows, plus power shopping at more than 290 vendor booths. As a special draw, this past year’s show featured HGTV’s Design Star Vern Yip.
Attracting a diverse female audience ranging from recent graduates to multitasking moms to successful professionals, the Upstate Women’s Show offers a unique opportunity to reach this desirable demographic. Its focused environment is perfect for distributing samples and literature, demonstrating products and services, and connecting with Upstate women face-to-face.
Women are key decision-makers:
Women make the decisions on 85% of all consumer purchases, spending about $5 trillion annually in the US. Female decisions by category represent:
- 91% of new homes
- 66% of PCs
- 92% of vacations
- 80% of health care
- 65% of new cars
- 89% of bank accounts
- 93% of food
- 93% OTC drugs
Source: Mindshare/Ogilvy & Mather
Consumer shows influence women buyers:
- 7 out of 10 attendees plan to buy one or more products they saw at the show
- 72% say the show influenced their buying decisions
- 87% of attendees will share information obtained at the how with others
- 64% of attendees tell at least six other people about the event
Source: JBM & Associates’ On-Site Surveys
Who Should Exhibit?
Any business which offers products or services of interest to women, including:- Arts & Crafts
- Books & Publications
- Business & Finance
- Education & Self-Improvement
- Entertainment
- Family Living (kids, parenting, pets)
- Fashion & Beauty
- Food & Wine
- Health & Wellness
- Hobbies, Gifts & Accessories
- Home Décor & Gardening
- Home Improvement
- Real Estate
- Recreation, Travel & Escape
- Technology
Exhibitor Benefits:
- Assigned display space at the biggest and most exciting women’s event in the Upstate
- Exposure to an affluent, upscale audience of more than 8,000 female consumers
- Opportunity to demonstrate and sell products and services to a highly targeted audience
- Listing in the official Upstate Women’s Show program, which will be inserted in the Greenville News prior to the event and distributed to all attendees at the gate
- Listing on the show website (http://www.upstatewomensshow.com) with a hyperlink to exhibitor’s website
- Opportunity to sponsor a special feature of the show
- Booth includes 8' back drape, 3’ side drape and company ID sign
- Four complimentary passes to the show and the opportunity to purchase additional discounted tickets
- Six exhibitor ID badges
Extensive Multi-Media Marketing Blitz in Place for Women’s Show
JBM & Associates, producer of the Upstate Women’s Show, has more than 20 years of event management experience, with an emphasis on consumer shows. We have a proven track record of planning and implementing highly effective marketing and promotional strategies, which we will put into action to fill the TD Convention Center with your potential customers.
Our promotional plan for the Upstate Women’s Show is an extensive, multi-media marketing campaign which includes:
- Show program which will be inserted in a publication and distributed to all attendees at the gate
- Television
- Radio
- Newspaper and other print advertising
- Direct mail
- Outdoor advertising
- Other print collateral such as programs, postcards and posters
- Public relations
- E-communications
- Social networking
Scores of special guests and activities will draw women attendees to the show – and keep them there to shop at vendors’ booths. Some of the 2011 Upstate Women's Show highlights included:
- HGTV Design Star Vern Yip, who offered design advice and selected the winner of a bedroom makeover contest
- Cooking lessons by USC’s First Lady Patricia Moore-Pastides, along with chefs from the area’s trendiest restaurants
- The Writer’s Area, with book signings by local authors and chefs
- Fashion shows plus a “One-Minute Photo Shoot,” where free photos of attendees will be taken
- Performances by the Carolina Ballet Theatre, comediennes Dot and Norma Jean of Cafe & Then Some, The Belltower Boys from Furman University, and many others
- Food and wine tastings in the “Lift Your Spirits” area
We encourage our exhibitors to offer demonstrations, contests, giveaways and other interactive activities which will attract attendees to their booths, help sell their products and create an exciting show experience.
JBM & Associates also will form partnerships with local media to create promotions which call attention to our shows and raise money and awareness for area charities.
Our goals are to attract an exceptional female audience to the Upstate Women’s Show and to provide a strong return on investment for our exhibitors.
Space Locations and Rates:
10’ x 10’ booth: $595
10’ x 10’ corner booth: $695
To reserve a booth, contact Jennifer Minnich at Jen@JBMShows.com or call 864-250-9713 for pricing, sizes and locations.
*Artist and non-profit rates are available.
Exhibitors may select their spaces from the show floor plan. (http://www.upstatewomensshow.com/floorplan.pdf) and indicate their top four preferences on their exhibitor application forms. (http://www.upstatewomensshow.com/UWS_ExhibitorApplication.pdf) Spaces are assigned on a first-come basis. Every effort will be made to accommodate preferences but location is not guaranteed.
Exhibitor kits with forms for ordering electricity, additional décor and other amenities will be sent out about six weeks before the show.
For additional information on exhibiting at the 2012 Upstate Women’s Show, contact Sales Manager Chelsea McKie at Chelsea@jbmshows.com or call 864-250-9713.
Exhibitor Resources